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Holistic Hound’s Berkeley store was one of the first retailers in the Bay Area to begin selling phytocannabinoid-rich (PCR) products four years ago, and customer feedback was phenomenal. Owner Heidi Hill, a trained homeopath, had always wanted to have a health and wellness product of her own to complement the store, and decided to formulate unique PCR hemp oil products combined with beneficial mushrooms. After much research and collaboration, the Holistic Hound line of PCR hemp oil supplements debuted in 2015 to much acclaim.